ICELAND MAKES THE SWITCH TO ORGANIC

LONDON -- Iceland plc, Deeside, England, has raised the stakes in organic foods by announcing plans to switch some of its private-label lines to totally organic at prices that are the same as conventional items.The program will start with Iceland's private-label frozen vegetables when it switches all of them to organic produce by October. The move will cost $12 million in the first year, which Iceland

LONDON -- Iceland plc, Deeside, England, has raised the stakes in organic foods by announcing plans to switch some of its private-label lines to totally organic at prices that are the same as conventional items.

The program will start with Iceland's private-label frozen vegetables when it switches all of them to organic produce by October. The move will cost $12 million in the first year, which Iceland hopes to recoup from increased sales. A spokesman said the price gap between organi

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