IDDA OFFERS REPORT ON CONSUMERS

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has published a report on consumer buying habits in supermarket bakeries., 400 interviews with customers in supermarkets across the country and interviews with bakery directors from major supermarket chains in different marketing areas.Highlights of the study were presented at IDDA's seminar and exposition this summer in Baltimore,

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has published a report on consumer buying habits in supermarket bakeries.

, 400 interviews with customers in supermarkets across the country and interviews with bakery directors from major supermarket chains in different marketing areas.

Highlights of the study were presented at IDDA's seminar and exposition this summer in Baltimore, and were summarized in the June 20 issue of SN.

Freshness, taste, v

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