IDDA OFFERS VIDEO PACKAGE WITH 50 MERCHANDISING IDEAS

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has introduced a new deli merchandising video called "Deli Wow!!"ons), Eat 'N Run (take-out), Setting the Stage (using props), Cross Merchandising (related tie-ins) and Oh Wow (food-service theater).Two books come with the video. One offers references for each merchandising idea shown in the video. It also offers presentation ideas

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has introduced a new deli merchandising video called "Deli Wow!!"

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