MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has introduced a new deli merchandising video called "Deli Wow!!"
ons), Eat 'N Run (take-out), Setting the Stage (using props), Cross Merchandising (related tie-ins) and Oh Wow (food-service theater).
Two books come with the video. One offers references for each merchandising idea shown in the video. It also offers presentation ideas and four signature recipes. The second book is the Wisconsin Milk Marketing