IDDA PUTS CATEGORY MANAGEMENT ON FRONT BURNER

BUFFALO, N.Y. -- The single most important issue facing in-store bakeries today is category management, according to Dennis Lanning, president of the International Dairy-Deli-Bakery Association, Madison, Wis.While it is the key to future successful sales and profits, in-store executives must figure out how to make category management work for them, and also where to get essential marketing intelligence

BUFFALO, N.Y. -- The single most important issue facing in-store bakeries today is category management, according to Dennis Lanning, president of the International Dairy-Deli-Bakery Association, Madison, Wis.

While it is the key to future successful sales and profits, in-store executives must figure out how to make category management work for them, and also where to get essential marketing intelligence when scan data aren't available.

"It's the old 80-20 rule. Category manage

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