IDDBA 2000 PREVIEW

MADISON, Wis. -- Meal centers may represent the first step in breaking down walls and getting supermarket department managers to think in terms of total-store profits.That's what Carol Christison, executive director of International Dairy-Deli-Bakery Association here, told SN in a recent interview."When departments agree to multimeal merchandising like displaying meal components and ingredients in

MADISON, Wis. -- Meal centers may represent the first step in breaking down walls and getting supermarket department managers to think in terms of total-store profits.

That's what Carol Christison, executive director of International Dairy-Deli-Bakery Association here, told SN in a recent interview.

"When departments agree to multimeal merchandising like displaying meal components and ingredients in one spot in the store, it's a mini version of selling the whole store. We're s

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