IDDBA '99

NEW ORLEANS -- The potential of the fresh meals category as an instant profit center has been greatly exaggerated, and that presents a real danger to supermarkets.That's what David Rogers, president of DSR Marketing Systems, told participants at The International Dairy-Deli-Bakery Association's Dairy-Deli-Bake '99 seminar and expo here last week.A featured speaker at the IDDBA event, Rogers challenged

NEW ORLEANS -- The potential of the fresh meals category as an instant profit center has been greatly exaggerated, and that presents a real danger to supermarkets.

That's what David Rogers, president of DSR Marketing Systems, told participants at The International Dairy-Deli-Bakery Association's Dairy-Deli-Bake '99 seminar and expo here last week.

A featured speaker at the IDDBA event, Rogers challenged the interpretation of some of the statistics that have whipped up such ent

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