IDDBA POLL EXPOSES TWO OPINIONS IN FRESH FOODS

MADISON, Wis. -- In evaluating their dairy, deli and bakery departments, retailers are underestimating the importance of price in the mind of the consumer -- and overestimating the importance of brands, according to the latest research sponsored by the International Dairy-Deli-Bakery Association.In twin surveys, the study polled consumers, and then retailers themselves, in an effort to see whether

MADISON, Wis. -- In evaluating their dairy, deli and bakery departments, retailers are underestimating the importance of price in the mind of the consumer -- and overestimating the importance of brands, according to the latest research sponsored by the International Dairy-Deli-Bakery Association.

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TAGS: Dairy