IDDBA PRESIDENT DISCUSSES RETAIL CHALLENGES

KAUKAUNA, Wis. -- Supermarket delis are doing a good job providing meals solutions but there's room for improvement.And making them better so they can thrive in an increasingly competitive arena is a major mission of the International Dairy-Deli-Bakery Association, Madison, Wis., said Bob Gilbert, IDDBA president.The IDDBA's educational efforts will be spotlighted this year at the association's Deli-Dairy-Bake

KAUKAUNA, Wis. -- Supermarket delis are doing a good job providing meals solutions but there's room for improvement.

And making them better so they can thrive in an increasingly competitive arena is a major mission of the International Dairy-Deli-Bakery Association, Madison, Wis., said Bob Gilbert, IDDBA president.

The IDDBA's educational efforts will be spotlighted this year at the association's Deli-Dairy-Bake '98 in Philadelphia, June 14 to 16, he said.

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