IDENTITY CRISIS

If you ask consumers to draw a picture of a conventional grocery store they shop, what would you get? Most likely it would be a blank box empty of symbols, icons, color or emotion, said brand marketers and consultants.The image of a blank box presents a big problem and challenge for food retailers competing in today's highly specialized retail environment. Without having a well-defined position in

If you ask consumers to draw a picture of a conventional grocery store they shop, what would you get? Most likely it would be a blank box empty of symbols, icons, color or emotion, said brand marketers and consultants.

The image of a blank box presents a big problem and challenge for food retailers competing in today's highly specialized retail environment. Without having a well-defined position in the consumer's mind, supermarkets are doomed to be a commodity service shopped on low p

Register to view the full article

test - Advanced Registered User

Already a member? .