IGA BUILDING 'HOMETOWN KIDS' PROGRAM

ORLANDO, Fla. -- IGA is helping its licensed retailers build a bridge to the next generation of food shoppers with a new loyalty club for kids.Officials from Chicago-based IGA announced the "IGA Hometown Kids" program here at its annual Merchandising, Advertising and Promotions conference. The club name is a twist on IGA's 10-year-old "Hometown Proud" slogan."With the IGA Hometown Kids program, we

ORLANDO, Fla. -- IGA is helping its licensed retailers build a bridge to the next generation of food shoppers with a new loyalty club for kids.

Officials from Chicago-based IGA announced the "IGA Hometown Kids" program here at its annual Merchandising, Advertising and Promotions conference. The club name is a twist on IGA's 10-year-old "Hometown Proud" slogan.

"With the IGA Hometown Kids program, we will have activities and events that reach children," said Mark Harsha, Flemin

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