IGA, CPGS PREPARE FOR SUMMER PROMO

EAU CLAIRE, Wis. -- Local IGA retailers have already begun preparing Center Store aisles for next month's annual Country Jam, a musical festival sponsored by IGA and participating consumer packaged goods companies.The stores promote popular outdoor fare during the preceding weeks, Zorona Chapman, promotions manger at IGA, told SN. Manufacturer sponsors -- called Red Oval partners -- include Coca-Cola,

EAU CLAIRE, Wis. -- Local IGA retailers have already begun preparing Center Store aisles for next month's annual Country Jam, a musical festival sponsored by IGA and participating consumer packaged goods companies.

The stores promote popular outdoor fare during the preceding weeks, Zorona Chapman, promotions manger at IGA, told SN. Manufacturer sponsors -- called Red Oval partners -- include Coca-Cola, Nabisco, Miller Brewing and Georgia Pacific. The IGA private label is also on offer

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