IGA, CPGS PREPARE FOR SUMMER PROMO

EAU CLAIRE, Wis. -- Local IGA retailers have already begun preparing Center Store aisles for next month's annual Country Jam, a musical festival sponsored by IGA and participating consumer packaged goods companies.The stores promote popular outdoor fare during the preceding weeks, Zorona Chapman, promotions manger at IGA, told SN. Manufacturer sponsors -- called Red Oval partners -- include Coca-Cola,

EAU CLAIRE, Wis. -- Local IGA retailers have already begun preparing Center Store aisles for next month's annual Country Jam, a musical festival sponsored by IGA and participating consumer packaged goods companies.

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