IGA ENTERS ETHNIC FOODS WITH MEXICAN GROCERY LINE

CHICAGO -- IGA has made its first foray into the growing ethnic foods market with a Mexican-Hispanic line of grocery products under the IGA Celebracion label.The line of 21 Mexican grocery products includes salsa, picante sauce, tortilla chips, chili, seasoning mixes, taco kits, refried beans and frozen burritos.The IGA Celebracion line was introduced in March, and marks IGA's first grocery sublabel.

CHICAGO -- IGA has made its first foray into the growing ethnic foods market with a Mexican-Hispanic line of grocery products under the IGA Celebracion label.

The line of 21 Mexican grocery products includes salsa, picante sauce, tortilla chips, chili, seasoning mixes, taco kits, refried beans and frozen burritos.

The IGA Celebracion line was introduced in March, and marks IGA's first grocery sublabel. The company has a sublabel for meat, known as IGA Table Right Meat.

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