IGA FINDS STORE, NATIONAL BRANDS GO TOGETHER

CHICAGO -- IGA here plans to develop more private-label/national-brand promotions, encouraged by the results of its first Soup and Sandwich Spectacular last spring, said Jim Collins, national accounts manager in charge of private label.IGA combines private and national products in its promotions, but this one had an especially strong private-label presence, he said. The Spectacular, which ran for

CHICAGO -- IGA here plans to develop more private-label/national-brand promotions, encouraged by the results of its first Soup and Sandwich Spectacular last spring, said Jim Collins, national accounts manager in charge of private label.

IGA combines private and national products in its promotions, but this one had an especially strong private-label presence, he said. The Spectacular, which ran for three weeks total in March and April, combined Campbell's Soup with IGA-brand sliced bre

Register to view the full article

test - Advanced Registered User

Already a member? .