IGA MEMBER LAUNCHES SPANISH-AD PROGRAM

LAKE CITY, S.C. -- W. Lee Flowers & Co. is launching a series of monthly ad circulars in 2002 devoted solely to the Hispanic community, with a special emphasis on fresh foods.The company, a wholesaler that owns and operates 25 IGA stores in the Carolinas and Georgia, gave the circulars several trial flights over the last year and a half and has been pleased with the results, officials said."We had

LAKE CITY, S.C. -- W. Lee Flowers & Co. is launching a series of monthly ad circulars in 2002 devoted solely to the Hispanic community, with a special emphasis on fresh foods.

The company, a wholesaler that owns and operates 25 IGA stores in the Carolinas and Georgia, gave the circulars several trial flights over the last year and a half and has been pleased with the results, officials said.

"We had done maybe two or three a year and that was on a sporadic basis, but just

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