IGA OK FOR HOUCHENS

BOWLING GREEN, Ky. -Houchens Industries here finds itself at a crossroads.Not only is it contemplating a major rollout of its self-designed Crossroads IGA format, but - given the perceived power of the IGA name in its Kentucky-Tennessee operating area - it's also moving aggressively to boost its connection with IGA by converting its Houchens-banner stores to Hometown IGA and converting its Jr. Foods

BOWLING GREEN, Ky. -Houchens Industries here finds itself at a crossroads.

Not only is it contemplating a major rollout of its self-designed Crossroads IGA format, but - given the perceived power of the IGA name in its Kentucky-Tennessee operating area - it's also moving aggressively to boost its connection with IGA by converting its Houchens-banner stores to Hometown IGA and converting its Jr. Foods convenience stores to IGA Express while increasing the number of IGA Super Saver

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