IGA PLANNING TO REDESIGN PACKAGING FOR PRIVATE LABEL

CHICAGO -- IGA here is embarking on a three-year plan to redesign, on a category-by-category basis, the packaging of some 3,200 private-label items.The overhaul is timed to culminate in 2001, the year that IGA marks its 75th anniversary. According to Patrick Sylvester, IGA's vice president of marketing, the first category to get a new look will be cooking oil, expected on grocery shelves sometime

CHICAGO -- IGA here is embarking on a three-year plan to redesign, on a category-by-category basis, the packaging of some 3,200 private-label items.

The overhaul is timed to culminate in 2001, the year that IGA marks its 75th anniversary. According to Patrick Sylvester, IGA's vice president of marketing, the first category to get a new look will be cooking oil, expected on grocery shelves sometime in March.

He expects 80% of the items -- of which about 60% are grocery and 8% t

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Supervalu