IGA TO RETAILERS: PROMOTE YOUR STRENGTHS

ORLANDO, Fla. (FNS) -- IGA retailers that promote their strengths can survive long-term, despite the influx of supercenters and other competition, a panel of independent operators said here at IGA's annual Merchandising, Advertising & Promotions conference.Although there is likely to be some short-term fallout in the number of independent operators in the next five years, "looking at it long-term,

ORLANDO, Fla. (FNS) -- IGA retailers that promote their strengths can survive long-term, despite the influx of supercenters and other competition, a panel of independent operators said here at IGA's annual Merchandising, Advertising & Promotions conference.

Although there is likely to be some short-term fallout in the number of independent operators in the next five years, "looking at it long-term, the IGA stores left will be stronger and more viable," John Runyan, senior vice pre

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