IGA, SUPERVALU LOYALTY PROGRAM TO GO LIVE IN 50 STORES

CHICAGO (FNS) -- The new "Hometown Perks" loyalty-card program, launched last month by IGA here and managed by Supervalu, Minneapolis, will go live in at least 50 IGA stores by December.The first IGA independent retailers scheduled to roll out the frequent-shopper program are supplied by the Midwest division of Supervalu. The wholesaler will keep customer data, run data reports and help retailers

CHICAGO (FNS) -- The new "Hometown Perks" loyalty-card program, launched last month by IGA here and managed by Supervalu, Minneapolis, will go live in at least 50 IGA stores by December.

The first IGA independent retailers scheduled to roll out the frequent-shopper program are supplied by the Midwest division of Supervalu. The wholesaler will keep customer data, run data reports and help retailers to provide targeted promotions, said Ron Saurer, manager of loyalty marketing at Superva

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TAGS: Supervalu