IGA WILL 'EXPLORE' PROMOTING NATIONAL BRANDS DURING LULL

CHICAGO -- The Independent Grocers Alliance here is launching its first "Explore the Store" promotion to drive sales during the typical pre-summer lull."We're using this promotion to bridge the gap between Easter and Memorial Day," said Kim Barden, director of communications and advertising at IGA.The four-week long program will run from April 20 to May 17. Thirty-three national manufacturers are

CHICAGO -- The Independent Grocers Alliance here is launching its first "Explore the Store" promotion to drive sales during the typical pre-summer lull.

"We're using this promotion to bridge the gap between Easter and Memorial Day," said Kim Barden, director of communications and advertising at IGA.

The four-week long program will run from April 20 to May 17. Thirty-three national manufacturers are working with IGA to make the promotion possible.

Center Store packaged

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