CHICAGO -- The Independent Grocers Alliance here is launching its first "Explore the Store" promotion to drive sales during the typical pre-summer lull.
"We're using this promotion to bridge the gap between Easter and Memorial Day," said Kim Barden, director of communications and advertising at IGA.
The four-week long program will run from April 20 to May 17. Thirty-three national manufacturers are working with IGA to make the promotion possible.
Center Store packaged