IGA'S NEW LURE: PRIVATE-LABEL GRILLED FISH

CHICAGO -- IGA stores across the country have capitalized on the popularity of frozen grilled fish fillets by introducing a store-brand line."Grilled fillets target the adult segment of the category. It's a healthier product," said Frank De Peters, private-label sales manager at National Sea Products, Portsmouth, N.H., which manufactures the line.The fillets are available in lemon pepper and Italian

CHICAGO -- IGA stores across the country have capitalized on the popularity of frozen grilled fish fillets by introducing a store-brand line.

"Grilled fillets target the adult segment of the category. It's a healthier product," said Frank De Peters, private-label sales manager at National Sea Products, Portsmouth, N.H., which manufactures the line.

The fillets are available in lemon pepper and Italian herb, each boasting only 3 grams of fat, compared with 6 grams of fat for mo

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TAGS: Supervalu