'IMAGE' IS EVERYTHING FOR KROGER CHICKENS

ATLANTA -- The Kroger Co., Cincinnati, is spotlighting its rotisserie chicken in full-page, "image" newspaper advertisements in this marketing region.ast month, according to a local source.Instead of listing prices, the ads focus on the attractiveness of one specific product.The chicken ad, in full color, shows a slightly abstract view of four chickens, flames swirling around them.Underneath the chicken

ATLANTA -- The Kroger Co., Cincinnati, is spotlighting its rotisserie chicken in full-page, "image" newspaper advertisements in this marketing region.

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