IMAGE MAKERS

"Merchandising" comes from the word "merchant," or one who knows his customers well and meets their needs. Typically, for a retailer it means how the goods are offered for sale, what sort of display is used to attract the buyer. Yet merchandising also goes to the heart of a store's image.Does a supermarket integrate or separate natural products? Does it go for mass displays? Special events in the

"Merchandising" comes from the word "merchant," or one who knows his customers well and meets their needs. Typically, for a retailer it means how the goods are offered for sale, what sort of display is used to attract the buyer. Yet merchandising also goes to the heart of a store's image.

Does a supermarket integrate or separate natural products? Does it go for mass displays? Special events in the parking lot? All are part of merchandising.

"I think we can do a better job by f

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