IMPLEMENTS OF INFLUENCE

The race is on to reach today's consumer in the store more effectively and quickly and influence shopping decisions.To accomplish that, retailers are testing and installing an increasingly powerful array of in-aisle and shelf-based merchandising systems, ranging from sophisticated, high-tech, interactive video kiosks to electronic coupon-dispensing machines.There is no question that retailers are

The race is on to reach today's consumer in the store more effectively and quickly and influence shopping decisions.

To accomplish that, retailers are testing and installing an increasingly powerful array of in-aisle and shelf-based merchandising systems, ranging from sophisticated, high-tech, interactive video kiosks to electronic coupon-dispensing machines.

There is no question that retailers are searching for the in-store promotional vehicle, increasingly in the form of adv

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