IMPORTANCE OF EDI IS URGED AT PMA EVENT

DALLAS -- As produce executives face the brave new world that technology offers, another acronym is turning up in their alphabet soup -- EDI.However, like ECR (Efficient Consumer Response) and HMR (home-meal replacement), electronic data interchange may be more talked about than actually implemented in the produce department.Still, it can be an important tool for retailers hoping to make a success

DALLAS -- As produce executives face the brave new world that technology offers, another acronym is turning up in their alphabet soup -- EDI.

However, like ECR (Efficient Consumer Response) and HMR (home-meal replacement), electronic data interchange may be more talked about than actually implemented in the produce department.

Still, it can be an important tool for retailers hoping to make a success of fact-based management in produce, according to Chris Cummins, program manag

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