IMPULSE KEY TO HALLOWEEN VIDEO SALES: RETAILERS

A staple of most retailers' Halloween product mix, video is becoming more important to impulse merchandising as DVD sales continue to increase and low-priced catalog product becomes more available."We have a couple of freestanding displays of the traditional scary movies," said John Raley, director of general merchandise sales and merchandising, Raley's, Sacramento, Calif. The retailer will carry

A staple of most retailers' Halloween product mix, video is becoming more important to impulse merchandising as DVD sales continue to increase and low-priced catalog product becomes more available.

"We have a couple of freestanding displays of the traditional scary movies," said John Raley, director of general merchandise sales and merchandising, Raley's, Sacramento, Calif. The retailer will carry product for children and adults. "The adult product is more the 'Friday the 13th' type o

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