IMPULSE KEY TO HALLOWEEN VIDEO SALES: RETAILERS

A staple of most retailers' Halloween product mix, video is becoming more important to impulse merchandising as DVD sales continue to increase and low-priced catalog product becomes more available."We have a couple of freestanding displays of the traditional scary movies," said John Raley, director of general merchandise sales and merchandising, Raley's, Sacramento, Calif. The retailer will carry

A staple of most retailers' Halloween product mix, video is becoming more important to impulse merchandising as DVD sales continue to increase and low-priced catalog product becomes more available.

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