IMPULSE SALES CALLED KEY TO DRIVING CANDY

ORLANDO, Fla. -- It's not enough for retailers just to merchandise confectionery. They have to be proficient at specialized merchandising to tap into sales growth from impulse buying.That was the message hammered home by Joe Sireno, director of sales communication, merchandising and sales services for Nabisco Food Group, Parsippany, N.J., who spoke at the American Wholesale Marketers Association winter

ORLANDO, Fla. -- It's not enough for retailers just to merchandise confectionery. They have to be proficient at specialized merchandising to tap into sales growth from impulse buying.

That was the message hammered home by Joe Sireno, director of sales communication, merchandising and sales services for Nabisco Food Group, Parsippany, N.J., who spoke at the American Wholesale Marketers Association winter convention here.

"You really have to be good at this game. If you get it r

Register to view the full article

test - Advanced Registered User

Already a member? .