THE IMPULSE IS WITH YOU

This summer may prove an old adage -- "You can't have too much of a good thing" -- as retailers happily promote new items tied to the blockbuster "Phantom Menace" in the already healthy novelty-candy category.According to Information Resources Inc., Chicago, novelty-candy sales in supermarkets were up 11.6% during the 52-week period ended March 28, 1999. Retailers made $107.5 million on these "impulse

This summer may prove an old adage -- "You can't have too much of a good thing" -- as retailers happily promote new items tied to the blockbuster "Phantom Menace" in the already healthy novelty-candy category.

According to Information Resources Inc., Chicago, novelty-candy sales in supermarkets were up 11.6% during the 52-week period ended March 28, 1999. Retailers made $107.5 million on these "impulse items" during that period.

"Novelty candy is a huge growth area and it keep

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