INBORN OBSTACLES

Though intimidating to some supermarket operators, the supercenter is being seen less and less as a retail juggernaut.ing, wields hefty buying leverage with suppliers and has proliferated in recent years, industry executives and observers said.However, they noted, supercenters face a number of obstacles in competing with supermarkets, including the following:Big general-merchandise drawing radius

Though intimidating to some supermarket operators, the supercenter is being seen less and less as a retail juggernaut.

ing, wields hefty buying leverage with suppliers and has proliferated in recent years, industry executives and observers said.

However, they noted, supercenters face a number of obstacles in competing with supermarkets, including the following:

Big general-merchandise drawing radius restricts the number of stores that can be opened in a market. Opening

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