INCREASING EXPOSURE

For packaged-goods suppliers, video cross promotions are an opportunity to increase product excitement and visibility, while obtaining more and better displays in the supermarkets.f marketing for the U.S. consumer products division of Oral B, Belmont, Calif. "It's particularly important for toothbrushes, which are a fairly impulse-driven category. People don't think much about toothbrushes," he said."From

For packaged-goods suppliers, video cross promotions are an opportunity to increase product excitement and visibility, while obtaining more and better displays in the supermarkets.

f marketing for the U.S. consumer products division of Oral B, Belmont, Calif. "It's particularly important for toothbrushes, which are a fairly impulse-driven category. People don't think much about toothbrushes," he said.

"From a cross-promotion perspective, we are looking for strategic alliances

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