INCREASING THE FLOW

News & Solutions Merchandising ReportFor many retailers, beverages have become synonymous with volume. A heavily advertised beverage aisle with hot prices on leading soft drinks, popular new-age items and beers can be a real traffic builder, drawing in flocks of shoppers.As a result, beverages -- especially Coca-Cola, Pepsi and, to a lesser extent, popular beers and some new-age items -- play an indispensable

News & Solutions Merchandising Report

For many retailers, beverages have become synonymous with volume. A heavily advertised beverage aisle with hot prices on leading soft drinks, popular new-age items and beers can be a real traffic builder, drawing in flocks of shoppers.

As a result, beverages -- especially Coca-Cola, Pepsi and, to a lesser extent, popular beers and some new-age items -- play an indispensable role in the ad plans and merchandising strategies of supe

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