THE INCREDIBLE BULK

Retailers are increasingly turning to bulk food merchandising as a way to give customers more attractive prices and greater variety.There's been a dramatic increase of bulk food sections in supermarkets in the past seven years, according to Beth Petrillo, vice president of sales and marketing at Trade Fixtures, Little Rock, Ark., a major supplier of the fixtures that are used to merchandise unpackaged

Retailers are increasingly turning to bulk food merchandising as a way to give customers more attractive prices and greater variety.

There's been a dramatic increase of bulk food sections in supermarkets in the past seven years, according to Beth Petrillo, vice president of sales and marketing at Trade Fixtures, Little Rock, Ark., a major supplier of the fixtures that are used to merchandise unpackaged food. Supermarkets account for about 70% of Trade Fixtures' business, said Petrillo

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