'INDEPENDENCE DAY' SET FOR SELL-THROUGH LAUNCH

CENTURY CITY, Calif. -- "Independence Day," the biggest theatrical film of the year, is set for a direct-to-sell-through release Nov. 22.With no cross-promotional partners, Twentieth Century Fox Home Entertainment (FoxVideo) here is mounting a $30 million advertising campaign that is expected to make 6.5 billion impressions in six weeks, said Bob DeLellis, president of the studio. This will be the

CENTURY CITY, Calif. -- "Independence Day," the biggest theatrical film of the year, is set for a direct-to-sell-through release Nov. 22.

With no cross-promotional partners, Twentieth Century Fox Home Entertainment (FoxVideo) here is mounting a $30 million advertising campaign that is expected to make 6.5 billion impressions in six weeks, said Bob DeLellis, president of the studio. This will be the largest campaign ever for FoxVideo.

"This is going to be an event, and the even

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