INDEPENDENT LABELS

With the help of wholesalers like Supervalu, Western Family and Fleming Cos., which handle development, packaging and distribution of private-label products, independents can now stock their shelves with more store brands."The independents are starting to see the benefits of private label," said Craig Espelien, corporate director of store brands for Supervalu, which supports 15 labels.Espelien said

With the help of wholesalers like Supervalu, Western Family and Fleming Cos., which handle development, packaging and distribution of private-label products, independents can now stock their shelves with more store brands.

"The independents are starting to see the benefits of private label," said Craig Espelien, corporate director of store brands for Supervalu, which supports 15 labels.

Espelien said private-label penetration at independent food stores has increased 35% to 40%

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TAGS: Supervalu