INDEPENDENT SEES ROSY VALENTINE'S SALES

GRAND RAPIDS, Mich. -- The floral department of Fulton Heights Foods here is putting its heart into Valentine's Day this year.Natalie Kolinski, floral specialist for the single-unit independent, which is supplied by wholesaler Spartan Stores here, said she expects to boost sales 50% above last year through creative cross merchandising, stepped-up sales efforts, and by distributing flyers to nearby

GRAND RAPIDS, Mich. -- The floral department of Fulton Heights Foods here is putting its heart into Valentine's Day this year.

Natalie Kolinski, floral specialist for the single-unit independent, which is supplied by wholesaler Spartan Stores here, said she expects to boost sales 50% above last year through creative cross merchandising, stepped-up sales efforts, and by distributing flyers to nearby college residence halls.

Her rosy sales outlook stems from strong sales results

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