INDEPENDENT SURVIVAL

MISSISSAUGA, Ontario -- For Anthony Longo, chairman, Canadian Federation of Independent Grocers, and president and chief executive officer of Long Brothers Fruit Markets here, niche marketing is the key to survival.the cost of goods, we try to compete with a lower cost of operations and carve out a niche for ourselves that's distinctive from the chains."For Long Brothers -- as for most independents

MISSISSAUGA, Ontario -- For Anthony Longo, chairman, Canadian Federation of Independent Grocers, and president and chief executive officer of Long Brothers Fruit Markets here, niche marketing is the key to survival.

the cost of goods, we try to compete with a lower cost of operations and carve out a niche for ourselves that's distinctive from the chains."

For Long Brothers -- as for most independents in Canada, he pointed out -- the niche is perishables. While some independent

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