INDEPENDENT TURNS STORE REMODEL INTO REWARDS

BETHEL, Conn. -- The Bethel Food Market IGA here has come up with a unique, and constructive, customer retention program designed to keep in-store traffic levels up through a major expansion.The "Under Construction" promotion is centered around the renovation of the store and takes an unusual approach to rewarding and valuing customers."We have a lot of valued customers we're inconveniencing by having

BETHEL, Conn. -- The Bethel Food Market IGA here has come up with a unique, and constructive, customer retention program designed to keep in-store traffic levels up through a major expansion.

The "Under Construction" promotion is centered around the renovation of the store and takes an unusual approach to rewarding and valuing customers.

"We have a lot of valued customers we're inconveniencing by having this mess going on," said Mark Caraluzzi, vice president, Bethel Food Mark

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