INDEPENDENTS RELEASE TRADE AD TO GAIN SUPPORT

LOS ANGELES -- To help the Hollywood community better understand the plight of independent video retailers, the Video Software Dealers Association has kicked off an advertising campaign aimed at the creative film community.d asks "What if there were only one video store in the whole world...and they didn't want your movie?"The ad, developed by the VSDA's Independent Retailers Council (IRC), is the

LOS ANGELES -- To help the Hollywood community better understand the plight of independent video retailers, the Video Software Dealers Association has kicked off an advertising campaign aimed at the creative film community.

d asks "What if there were only one video store in the whole world...and they didn't want your movie?"

The ad, developed by the VSDA's Independent Retailers Council (IRC), is the first in a planned series, with the next slated for placement in the program f

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