INDEPENDENTS TOLD TO FIND A NICHE

RANCHO MIRAGE, Calif. -- To survive and thrive, independent operators need to differentiate themselves by finding a niche and targeting specific customer segments, two food marketing professors from St. Joseph's University, Philadelphia, told IGA's Global Summit here last week."You can beat Wal-Mart," Richard J. George said, "but not if you try to go up against their strength, which is price.""You

RANCHO MIRAGE, Calif. -- To survive and thrive, independent operators need to differentiate themselves by finding a niche and targeting specific customer segments, two food marketing professors from St. Joseph's University, Philadelphia, told IGA's Global Summit here last week.

"You can beat Wal-Mart," Richard J. George said, "but not if you try to go up against their strength, which is price."

"You don't want to compete on terms on which your competitor is stronger," John L.

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