INDEPENDENTS TOLD TO FIND A NICHE

RANCHO MIRAGE, Calif. -- To survive and thrive, independent operators need to differentiate themselves by finding a niche and targeting specific customer segments, two food marketing professors from St. Joseph's University, Philadelphia, told IGA's Global Summit here last week."You can beat Wal-Mart," Richard J. George said, "but not if you try to go up against their strength, which is price.""You

RANCHO MIRAGE, Calif. -- To survive and thrive, independent operators need to differentiate themselves by finding a niche and targeting specific customer segments, two food marketing professors from St. Joseph's University, Philadelphia, told IGA's Global Summit here last week.

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