INDEPENDENTS URGED TO EMBRACE ECR

DALLAS -- Independent doesn't have to mean inefficient.That message was aimed at independent retailers and their wholesalers at an unveiling of Efficient Consumer Response guidelines for this sector. The guidelines -- which place electronic data interchange, category management and cost measurement as top priorities -- are intended to boost the position of independents in a venture that sometimes

DALLAS -- Independent doesn't have to mean inefficient.

That message was aimed at independent retailers and their wholesalers at an unveiling of Efficient Consumer Response guidelines for this sector. The guidelines -- which place electronic data interchange, category management and cost measurement as top priorities -- are intended to boost the position of independents in a venture that sometimes seems tailored more for well-capitalized major chains. The new ECR roadmap for the

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