INDEPENDENTS ON THE WEB

FORT WAYNE, Ind. -- One might describe the White Swan IGA supermarket here as a small duck in a large pond.At 21,000 square feet, and 56-years-old, White Swan today is surrounded by larger, newer, better-funded competitors -- according to owner Tom Dant, at least six Krogers, three Meijer's, two Wal-Mart Supercenters and 12 Scott's Foods vie for customers in Fort Wayne, a city of about 200,000. "We're

FORT WAYNE, Ind. -- One might describe the White Swan IGA supermarket here as a small duck in a large pond.

At 21,000 square feet, and 56-years-old, White Swan today is surrounded by larger, newer, better-funded competitors -- according to owner Tom Dant, at least six Krogers, three Meijer's, two Wal-Mart Supercenters and 12 Scott's Foods vie for customers in Fort Wayne, a city of about 200,000. "We're the only independent around," Dant said.

But the Internet doesn't care how

Register to view the full article