INDUCEMENTS OFFERED FOR SEASON OF HEARTS

For Valentine's Day, supermarkets offered various incentives from contests to free merchandise to pull shoppers into their greeting-card departments and nonfood aisles.American Greetings, Cleveland, Ohio, estimates that almost one billion Valentine's Day cards were exchanged this year industrywide. The holiday has grown in importance as the second-largest seasonal card-selling period of the year.

For Valentine's Day, supermarkets offered various incentives from contests to free merchandise to pull shoppers into their greeting-card departments and nonfood aisles.

American Greetings, Cleveland, Ohio, estimates that almost one billion Valentine's Day cards were exchanged this year industrywide. The holiday has grown in importance as the second-largest seasonal card-selling period of the year. Valentines are said to represent 12% of annual greeting-card sales.

Grocery stor

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