INDUCEMENTS OFFERED FOR SEASON OF HEARTS

For Valentine's Day, supermarkets offered various incentives from contests to free merchandise to pull shoppers into their greeting-card departments and nonfood aisles.American Greetings, Cleveland, Ohio, estimates that almost one billion Valentine's Day cards were exchanged this year industrywide. The holiday has grown in importance as the second-largest seasonal card-selling period of the year.

For Valentine's Day, supermarkets offered various incentives from contests to free merchandise to pull shoppers into their greeting-card departments and nonfood aisles.

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