INDUSTRY BRACES FOR REACTION TO LABELS

CHICAGO -- Nutritional labels are here. And in some categories, such as dairy and some processed meats, seeing the breakdown of a product's nutrients in black and white could be startling to consumers.In an informal survey of attendees at the Food Marketing Institute convention here last week, both retailers and manufacturers told SN there's no doubt that U.S. shoppers are going to be looking for

CHICAGO -- Nutritional labels are here. And in some categories, such as dairy and some processed meats, seeing the breakdown of a product's nutrients in black and white could be startling to consumers.

In an informal survey of attendees at the Food Marketing Institute convention here last week, both retailers and manufacturers told SN there's no doubt that U.S. shoppers are going to be looking for and reading the new federally mandated labels. And, they said, the labels could scare so

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