INDUSTRY CHANGES SEEN FORCING NEW APPROACH TO PRODUCE

SAN DIEGO -- With few exceptions, produce is still the preferred way retailers demonstrate their commitment to freshness, quality and variety. But changes in the industry -- consolidation, technology and better-educated consumers -- demand that operators change the way they source and sell their product mix.According to Bruce Peterson, vice president of perishables for Wal-Mart, Bentonville, Ark.,

SAN DIEGO -- With few exceptions, produce is still the preferred way retailers demonstrate their commitment to freshness, quality and variety. But changes in the industry -- consolidation, technology and better-educated consumers -- demand that operators change the way they source and sell their product mix.

According to Bruce Peterson, vice president of perishables for Wal-Mart, Bentonville, Ark., the challenge retailers face is how to gear their products to the area they're selling

Register to view the full article

test - Advanced Registered User

Already a member? .