I remember the day when it was a big deal to do my writing on a word processor. I still do, but I'm not consciously aware of using the software program or the computer anymore. It's just the way I write.
The same thing is going to happen, and happen soon, in the supermarket business as E-business becomes a part of everyday life. The 'E' will disappear, but not because of a technology failure. Instead it will become so much a part of ordinary processes, it will become all but transpare