INDUSTRY DISCUSSES STRATEGIES FOR INCREASING DEMAND

ANAHEIM, Calif. (FNS) -- Wrestling with the issue of increasing meat demand, industry members heard a number of merchandising strategies from top retailers that show how meeting consumer demands can increase fresh-meat sales."The company I represent has meat sales of little over a billion dollars a year. And we've grown double digit for the last four years and are continuing to grow at double digit,"

ANAHEIM, Calif. (FNS) -- Wrestling with the issue of increasing meat demand, industry members heard a number of merchandising strategies from top retailers that show how meeting consumer demands can increase fresh-meat sales.

"The company I represent has meat sales of little over a billion dollars a year. And we've grown double digit for the last four years and are continuing to grow at double digit," Steve Harper, vice president of H.E. Butt Grocery Co., San Antonio, told an audience

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