INDUSTRY EXPO TO FEATURE SHOWPLACE WITH REGIONAL THEMES AND TRENDS

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has revamped The ShowPlace, a popular feature of its annual seminar and expo, to put greater emphasis on selling and cross-merchandising.In fact, The ShowPlace has even undergone a name change to reflect its new persona. It will now be called "The Show & Sell Center" and is aimed at "showing retailers how to sell the total store,"

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has revamped The ShowPlace, a popular feature of its annual seminar and expo, to put greater emphasis on selling and cross-merchandising.

In fact, The ShowPlace has even undergone a name change to reflect its new persona. It will now be called "The Show & Sell Center" and is aimed at "showing retailers how to sell the total store," according to IDDBA.

Supermarket companies known in the industry for their

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