INDUSTRY LEADERS SEE ECR MOVING INTO GEAR

BOCA RATON, Fla. -- The Efficient Consumer Response initiative kicked into higher gear last week as industry leaders gathered here to begin sharing pilot results and making how-to-implement recommendations.On topics ranging from category management to cross-docking to direct store delivery, executives stressed that research efforts and pilots are confirming that ECR represents the right course for

BOCA RATON, Fla. -- The Efficient Consumer Response initiative kicked into higher gear last week as industry leaders gathered here to begin sharing pilot results and making how-to-implement recommendations.

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