INDUSTRY LEADERS SEE ECR MOVING INTO GEAR

BOCA RATON, Fla. -- The Efficient Consumer Response initiative kicked into higher gear last week as industry leaders gathered here to begin sharing pilot results and making how-to-implement recommendations.On topics ranging from category management to cross-docking to direct store delivery, executives stressed that research efforts and pilots are confirming that ECR represents the right course for

BOCA RATON, Fla. -- The Efficient Consumer Response initiative kicked into higher gear last week as industry leaders gathered here to begin sharing pilot results and making how-to-implement recommendations.

On topics ranging from category management to cross-docking to direct store delivery, executives stressed that research efforts and pilots are confirming that ECR represents the right course for the industry now. The forum for these discussions was FMI's Midwinter Executive Confere

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