AN INDUSTRY PROFILE

ATLANTA -- Brand marketers mostly favor in-store marketing. They are implementing more customer-specific marketing and service programs. They give strategic alliances with retailers a low passing grade. They are advancing their commitment to category management.These are just some of the key findings of the first NeoTrends Annual Manufacturers' Survey, sponsored by the Grocery Manufacturers of America

ATLANTA -- Brand marketers mostly favor in-store marketing. They are implementing more customer-specific marketing and service programs. They give strategic alliances with retailers a low passing grade. They are advancing their commitment to category management.

These are just some of the key findings of the first NeoTrends Annual Manufacturers' Survey, sponsored by the Grocery Manufacturers of America and conducted by Neo Inc., a Shelton, Conn.-based consulting firm.

The resu

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