INDUSTRY ROLE IN PBH PROGRAM GROWING

NEWARK, Del. -- Industry participation in the second quarter of the Produce for Better Health Foundation's new promotional program has almost doubled from the initial quarter of the program, said PBH officials here.The program's second quarter began in October and extends through December, giving specific grower-shippers a chance to highlight their products and brands at participating chains across

NEWARK, Del. -- Industry participation in the second quarter of the Produce for Better Health Foundation's new promotional program has almost doubled from the initial quarter of the program, said PBH officials here.

The program's second quarter began in October and extends through December, giving specific grower-shippers a chance to highlight their products and brands at participating chains across the country.

"It continues to evolve," said Joe Prickitt, regional marketing d

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