INDUSTRY SEES TECHNOLOGY AS KEY IN STRATEGY: SURVEY

CHICAGO -- The strategic importance of new technology initiatives in the supermarket industry was made strikingly clear in a recent survey of chain and wholesaler executives.Three quarters of respondents rated exploration and implementation of new technology initiatives as "extremely important" to their organizational plans.The survey was conducted by the market research department of Fairchild Publications,

CHICAGO -- The strategic importance of new technology initiatives in the supermarket industry was made strikingly clear in a recent survey of chain and wholesaler executives.

Three quarters of respondents rated exploration and implementation of new technology initiatives as "extremely important" to their organizational plans.

The survey was conducted by the market research department of Fairchild Publications, publisher of SN, at the Food Marketing Institute's annual conventio

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